Brewing Tradition
Inspired by the rich traditions of Chinese tea, this branding project combines cultural storytelling with contemporary packaging to create an identity that feels both authentic and approachable.
Inspired by the rich traditions of Chinese tea, this branding project combines cultural storytelling with contemporary packaging to create an identity that feels both authentic and approachable.
Visual Branding
Packaging
Illustration
Project Overview
Type: Personal
Industry: Graphic Design, Packaging Design
Growing up on Chinese tea inspired this brand. Packaging that draws on iconic Chinese landmarks to share the culture and story behind each brew, blending traditional influence with a clean, modern aesthetic.
Mood Boarding 🎨
Minimal aesthetic, rounded typography, and an earthy palette. Clean and contemporary while staying rooted in tradition.
Researching the Story 📖
Each tea is tied to a recognizable Chinese landmark, chosen to be visually distinctive while giving the collection a shared cultural throughline.
Sketching & Refining ✏️
What began as a three-part series evolved into one flagship: the Great Wall for Oolong, the Temple of Heaven for Green Tea, and the Forbidden City for Jasmine, a system rooted in culture, with Oolong having the strongest visual presence.
Design Process & Iterations 💡
Tea for Thought 🍵
This project was an opportunity to celebrate a tradition that has always been meaningful to me. Rather than modernizing Chinese tea for the sake of trends, I wanted to create a brand that respects its heritage while making it feel welcoming to those experiencing it for the first time.
Project Overview
Type: Personal
Industry: Graphic Design, Packaging Design
Growing up on Chinese tea inspired this brand. Packaging that draws on iconic Chinese landmarks to share the culture and story behind each brew, blending traditional influence with a clean, modern aesthetic.
Mood Boarding 🎨
Minimal aesthetic, rounded typography, and an earthy palette. Clean and contemporary while staying rooted in tradition.
Researching the Story 📖
Each tea is tied to a recognizable Chinese landmark, chosen to be visually distinctive while giving the collection a shared cultural throughline.
Sketching & Refining ✏️
What began as a three-part series evolved into one flagship: the Great Wall for Oolong, the Temple of Heaven for Green Tea, and the Forbidden City for Jasmine, a system rooted in culture, with Oolong having the strongest visual presence.
Design Process & Iterations 💡
Tea for Thought 🍵
This project was an opportunity to celebrate a tradition that has always been meaningful to me. Rather than modernizing Chinese tea for the sake of trends, I wanted to create a brand that respects its heritage while making it feel welcoming to those experiencing it for the first time.
