The ideation, designing, and production of a university-wide collectible pin campaign that engaged students with local vendors, combining branded illustration, print assets, and social graphics.

Aura is a conceptual skincare brand centered around skincare for the spirit. Inspired by moments of calm, growth, and clarity, the brand transforms everyday skincare into an luxurious ritual!

A conceptual packaging redesign of Minute Maid's iconic orange juice carton, modernizing the brand through a cleaner visual identity while preserving its recognizable charm.

A campus-wide campaign aiming to utilize vibrant colors and refreshing fruits in order to portray our student union as a fun and energizing destination to spend the summer!

Inspired by the rich traditions of Chinese tea, this branding project combines cultural storytelling with contemporary packaging to create an identity that feels both authentic and approachable.