Freshly Picked
A conceptual packaging redesign of Minute Maid's iconic orange juice carton, modernizing the brand through a cleaner visual identity while preserving its recognizable charm.
A conceptual packaging redesign of Minute Maid's iconic orange juice carton, modernizing the brand through a cleaner visual identity while preserving its recognizable charm.
Visual Branding
Packaging
Illustration
Project Overview
Type: Personal
Industry: Graphic Design, Packaging Design
Inspired by the Minute Maid carton from childhood fast-food kids' meals, this project asks how the packaging could evolve to match the fresh, vibrant taste inside, modernized without losing what made it recognizable.
Mood Boarding 🎨
Design Process & Iterations 💡
Each revision refined balance and hierarchy. Little adjustments like adding citrus leaves, adjusting layout, and sharpening composition for a cleaner, fresher result.
Worth the Squeeze 🍊
Revisiting a product I grew up with made this project especially meaningful. It gave me the opportunity to explore how thoughtful design can breathe new life into familiar brands without losing what makes them memorable.
The final result demonstrates how subtle, intentional design decisions can transform an everyday product while honoring the identity people already know and trust.
Project Overview
Type: Personal
Industry: Graphic Design, Packaging Design
Inspired by the Minute Maid carton from childhood fast-food kids' meals, this project asks how the packaging could evolve to match the fresh, vibrant taste inside, modernized without losing what made it recognizable.
Mood Boarding 🎨
Design Process & Iterations 💡
Each revision refined balance and hierarchy. Little adjustments like adding citrus leaves, adjusting layout, and sharpening composition for a cleaner, fresher result.
Worth the Squeeze 🍊
Revisiting a product I grew up with made this project especially meaningful. It gave me the opportunity to explore how thoughtful design can breathe new life into familiar brands without losing what makes them memorable.
The final result demonstrates how subtle, intentional design decisions can transform an everyday product while honoring the identity people already know and trust.
