A Tropical Paradise
A campus-wide campaign aiming to utilize vibrant colors and refreshing fruits in order to portray our student union as a fun and energizing destination to spend the summer!
A campus-wide campaign aiming to utilize vibrant colors and refreshing fruits in order to portray our student union as a fun and energizing destination to spend the summer!
Visual Branding
Graphic Design
Illustration
Project Overview
Type: Professional
Industry: Visual Identity, Preflight/Production
Summer on campus often feels quieter, so the University Centers Marketing team set out to transform our Price Center into a lively destination through Tropical Vacation!
A campaign inspired by sunny getaways, vibrant fruit, and beachside picnics, my role was to develop the campaign's visual identity and translate the established creative direction into a cohesive system across both digital and physical marketing materials.
Mood Boarding 🎨
Early direction from the Marketing team, though the final concept shifted a fair amount from here.
Design Process & Iterations 💡
I started with the atrium banner, the campaign's largest installation, to establish the visual language before expanding to other materials. Every iteration went through a feedback loop with my manager before the direction was locked and extended across the rest of the deliverables.
Brand Identity 🥥
Bringing Summer to Socials ☀️
With the design system established, I built out Instagram graphics, then adapted them into WebHero banners for a wider digital format while keeping the identity playful and consistent.
Postcards & Takeaways 🌴
This was another project that challenged me to think beyond individual deliverables and instead design a campaign that could adapt across a variety of formats without losing its identity. Creating workable assets early in the process allowed the campaign to scale seamlessly from environmental graphics to digital marketing while maintaining a consistent and recognizable look.
Project Overview
Type: Professional
Industry: Visual Identity, Preflight/Production
Summer on campus often feels quieter, so the University Centers Marketing team set out to transform our Price Center into a lively destination through Tropical Vacation!
A campaign inspired by sunny getaways, vibrant fruit, and beachside picnics, my role was to develop the campaign's visual identity and translate the established creative direction into a cohesive system across both digital and physical marketing materials.
Mood Boarding 🎨
Early direction from the Marketing team, though the final concept shifted a fair amount from here.
Design Process & Iterations 💡
I started with the atrium banner, the campaign's largest installation, to establish the visual language before expanding to other materials. Every iteration went through a feedback loop with my manager before the direction was locked and extended across the rest of the deliverables.
Brand Identity 🥥
Bringing Summer to Socials ☀️
With the design system established, I built out Instagram graphics, then adapted them into WebHero banners for a wider digital format while keeping the identity playful and consistent.
Postcards & Takeaways 🌴
This was another project that challenged me to think beyond individual deliverables and instead design a campaign that could adapt across a variety of formats without losing its identity. Creating workable assets early in the process allowed the campaign to scale seamlessly from environmental graphics to digital marketing while maintaining a consistent and recognizable look.
