Pin and Win
The ideation, designing, and production of a university-wide collectible pin campaign that engaged students with local vendors, combining branded illustration, print assets, and social graphics.
The ideation, designing, and production of a university-wide collectible pin campaign that engaged students with local vendors, combining branded illustration, print assets, and social graphics.
Visual Branding
Advertising
Illustration
Project Overview
Type: Professional
Industry: Character Design, Marketing/Advertising
Pin&Win is a university-wide campaign designed to increase engagement with the businesses inside UC San Diego's Price Center through a collectible pin experience. Each participating vendor was represented by a custom mascot, rewarding students with an exclusive enamel pin after every purchase.
I refreshed characters from a previous campaign, illustrated a few new vendor mascots, and designed the promotional system across print and digital.
Mood Boarding 🎨
Meet the Characters 🌟
Each participating vendor was represented by a custom mascot, making every pin feel unique and collectible. Building on the previous campaign, I refreshed some of the existing characters with cleaner illustrations, more expressive personalities, and a cohesive visual style.
Refreshing the Brand 🍋
Following the campaign's initial run during the 2024-25 academic year, Pin&Win returned for the 2025–26 year with an expanded vendor lineup. To fit a larger pin size within budget, I simplified the palette to navy, white, and yellow.
Design Process & Iterations 💡
Ahead of launch, I designed a "Who's That Pokémon?"style Instagram story series to tease each character. For the launch carousel, I iterated on typography, hierarchy, and composition to introduce the full collection with impact.
Launching the Event 🚀
Story promos rolled out daily, leading into a launch carousel that walked students through the collection and how to participate.
The Final Collection 🎁
One for the Books 🌱
This project marked an important milestone in my growth as a designer. It was my first time working on such a large-scale campaign. From early concepts to final production, this project taught me how to collaborate with stakeholders, adapt to feedback, and design within real-world constraints.
Project Overview
Type: Professional
Industry: Character Design, Marketing/Advertising
Pin&Win is a university-wide campaign designed to increase engagement with the businesses inside UC San Diego's Price Center through a collectible pin experience. Each participating vendor was represented by a custom mascot, rewarding students with an exclusive enamel pin after every purchase.
I refreshed characters from a previous campaign, illustrated a few new vendor mascots, and designed the promotional system across print and digital.
Mood Boarding 🎨
Meet the Characters 🌟
Each participating vendor was represented by a custom mascot, making every pin feel unique and collectible. Building on the previous campaign, I refreshed some of the existing characters with cleaner illustrations, more expressive personalities, and a cohesive visual style.
Refreshing the Brand 🍋
Following the campaign's initial run during the 2024-25 academic year, Pin&Win returned for the 2025–26 year with an expanded vendor lineup. To fit a larger pin size within budget, I simplified the palette to navy, white, and yellow.
Design Process & Iterations 💡
Ahead of launch, I designed a "Who's That Pokémon?"style Instagram story series to tease each character. For the launch carousel, I iterated on typography, hierarchy, and composition to introduce the full collection with impact.
Launching the Event 🚀
Story promos rolled out daily, leading into a launch carousel that walked students through the collection and how to participate.
The Final Collection 🎁
One for the Books 🌱
This project marked an important milestone in my growth as a designer. It was my first time working on such a large-scale campaign. From early concepts to final production, this project taught me how to collaborate with stakeholders, adapt to feedback, and design within real-world constraints.
